E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Strategy for organizing customer care activities: A case of VP Bank in Vietnam

Author(s): Tran Huy Cuong


In recent years, customer care service plays an increasingly important role in the economy as well as in the business structure of Vietnamese commercial banks. This service is aimed at all those who have, are or have not used the product to create a loyal customer base and attract potential customers in the future. It can be said that customer service is a long-term investment and is an important factor creating the success and position of the business in the market. Therefore, businesses today pay special attention to maintaining existing customer files in addition to conquering new customers. Customer care service has been doing that task. In fact, there are many small and medium enterprises in Vietnam today that have not really focused and invested in their customer service. In other words, they are providing bad customer service. Why does this happen? Unclear knowledge is one reason and in fact, not many successful businesses go ahead boldly sharing their experiences with your companies. Through this article, it is possible to better understand the organization, activities, customer care services as well as understand the current situation like.

Keywords: VP Bank, Vietnam, Commercial Banks

Pages: 48-55

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