E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Organization of customer care activities at Techcombank in Vietnam

Author(s): Tran Huy Cuong, Tran Vinh


Poor customer service can make or break expectations on business performance. Therefore, the improvement of management and customer care has become an issue that is increasingly concerned and focused by businesses. Improving management and customer service not only helps businesses avoid losing a large number of customers, but can serve customers better, improving the reputation of the business with customers. It can be said that management and customer care is a matter of vital significance, an important factor determining the existence and development of each business. Customer care activities play a very important role at Techcombank, this is a long-term and sustainable development strategy. Therefore, the issue of learning about the status of customer care and improving customer care activities at Techcombank has a very important and necessary role in that context, the topic: "operational organization" customer care at Techcombank" is very necessary, meaningful in both theory and practice.

Keywords: Customer Care, Techcombank, Vietnam

Pages: 68-75

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