E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Organizing customer care activities at Sacombank Vietnam

Author(s): Tran Huy Cuong, Tran Vinh


In the trend of the world economy in general, Vietnam in particular is facing a crisis from many problems including market fluctuations to epidemics, etc. Many businesses are facing difficulties and challenges. big wake. In which, the banking sector is one of the fields with the greatest volatility and influence, forcing banks to innovate and rise up constantly in order to survive and develop. In addition, the difference between products and services between banks is increasingly narrow, the competitiveness of products and services themselves is not decisive anymore, customers only choose which bank's products and services. that best meet their needs and satisfy their satisfaction. Banks have gradually shifted towards the quality of customer care activities. Because customers are a prerequisite for the Bank's prosperity or recession, the business concept of "customer-centered, customer-centric" is increasingly popularly applied by banks. Therefore, maintaining customer sources has become a matter of survival for businesses. And customer care is one of the most effective methods today to retain customers, attract more customers and maintain their loyalty, maintain revenue for the bank and improve competitive position.

Keywords: Economy, Banking, Care, Customer, Vietnam

Pages: 76-83

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