E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Comparative analysis of customer service culture of CBS and IDC architectural design training center

Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Le Vuong Ngoc


This study compares two different architectural design training centers that have been operating in Ho Chi Minh City Vietnam for a very long time. Their observed differences in term of customer approach and service culture could be a basis to develop multiple business strategies to compete with each other and with other current and potential competitors in a very tough and demanding professional training service market.

Keywords: Architectural Design, Customer Service, Professional Education, Service Culture

Pages: 404-412

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