E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Comparative analysis of customer service culture of Hung Thinh and Gamuda Land

Author(s): Tran Huu Ai, Nguyen Thi Le Huyen


This study compares two different real estate enterprises that have been renowned and operating in Ho Chi Minh City Vietnam for a very long time. Their observed differences in term of customer approach and service culture could be a basis to develop multiple business strategies to compete with each other and with other current and potential competitors in a very tough and demanding property market in biggest cities of Vietnam.

Keywords: Real Estate Business, Customer Service, Property Market, Service Culture

Pages: 413-421

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