E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Comparative analysis of customer service culture at Duong Minh English Center and VUS

Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Le Vuong Ngoc, Nguyen Anh Phuc


This study compares two different English centers that have been operating in Ho Chi Minh City Vietnam for a very long time. Their observed differences in term of customer approach and service culture could be a basis to develop multiple business strategies to compete with each other and with other current and potential competitors in a very tough and demanding market.

Keywords: English Center, Customer Service, International School, Service Culture

Pages: 422-428

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