Sustainable entrepreneurship: Current trend in developing countries

Entrepreneurship encompasses many types of organizational and individual activities but it takes its most obvious form in an entrepreneur's decision to start a new business. In recent years, researchers from different perspectives have focused on the common direction of finding sustainability for businesses, and since then, businesses have gradually focused more and more attention on startups. Entrepreneurship involves starting one's own business to take the first steps on the path of sustainable entrepreneurship. It can be said that sustainable entrepreneurship is gradually becoming a current trend in developed countries and is gradually spreading to developing countries. This article is the result of a research process that seeks to answer questions such as: what are the driving forces that drive businesses towards sustainability? Why is sustainable entrepreneurship gradually becoming a more obvious trend in developed countries? The article also provides some concepts about the arduous start-up journey of businesses, thereby stating the role and importance of the factors that determine the level of sustainability for businesses. The contribution that a sustainable startup brings to the entrepreneur ultimately sets forth development measures towards sustainability and stability for the business.