Entrepreneurial approaches and values used by proprietors of Small Business Establishments

This study is focused on product planning, marketing, financing, human resources and, developing core competencies approaches and the core Filipino values on spirituality, moral, love, social, physical, intellectual and economic/self-sufficiency. This study used the descriptive – survey method because the study focuses on the present condition. The study used a   statistical tool such as the percentage, ranking, mean, weighted mean, t-test, analysis of variance and rho. The findings of the study reveal that majority of the entrepreneurs are females, married and college graduates. In a nutshell, the entrepreneurial approaches were sometimes used and the core national values were oftentimes used by the entrepreneurs. There is a significant relationship between the use of approaches and values when the entrepreneurs are group according to gender, civil status and educational attainment.