The Role of Marketing in the Global Supply Chain Management

In today's fiercely competitive market economy, a business that can succeed and have a foothold in the market not only domestically but also internationally requires businesses to excel in ideas. business, market research, price, service quality, capital and most importantly, the company's marketing strategy. This article provides the basic concepts of what marketing and marketing in the supply chain is and focuses on a comparative analysis of the trade promotion policies of a few Vietnamese enterprises. The research focuses on the fact that each business will have appropriate marketing orientations and strategies for each different country, because each country will have its own regulations on law, politics, culture and society. The analysis results show that the great role of marketing in the global supply chain is not only the production of quality products that customers can buy, but also the level of brand recognition, creating make the connection between the product and the customer for the ultimate goal of the product being sold globally. Finally, this article outlines the limitations and proposes some recommendations to perfect marketing strategies in the global supply chain.