Impact of digital marketing strategies on the marketing effectiveness and customer satisfaction: A study with special reference to Myntra

Online marketing is a set of powerful tools and methodologies used for promoting products and service through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to extra channels and marketing mechanism available on the internet. Online marketing is advertising and marketing the products or services of a business over Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps. Online marketing strategy is critical for organization operating in markets with high internet penetration. Online shops introduced the physical analogy of goods and services at a regular “bricks and morter” shopping centres or retail Centre and many types of online shopping. Business-to- consumer (B2C), online shopping and business-to-business (B2B) online shopping. Online stores in business to buy from other business. Online stores enable the customer to check the firm’s product and services to view the images or photos of the products and informing the product information’s and specifications, price etc… Online marketing strategy is a critical for organization operated with very high internet penetration. Online marketing strategies are: Social media marketing, Email marketing and Content marketing.