Work Productivity of Professionals as Social Network Technology Diffuses in the Health Care System: A Case Study

Social network technology over the years has proven to be beneficial as many businesses, and individuals leverage it to meet their goals. However, some tend to abuse its use, which then affects their work productivity. This study sought to examine the relationship between SNT use among health care professionals and their productivity. Roger’s theory of diffusion of innovation coupled with Campbell et al. theory of performance formed the theoretical foundation for the study. The respondents (n = 123) included 65% team members, 25% independents, 8% team leaders, and 2% administrators. A multiple regression analysis following a correlation analysis showed a significant relationship between SNT sub-variables (frequency of SNT use, duration of cellphone-based SNT use, duration of PC-based SNT use, and performance rating) and knowledge worker productivity. The findings indicated performance rating out of all the four attributes of the SNT variable statistically predicts productivity. The findings may be useful for senior managers in the health industry in an effort to improve productivity.