E ISSN: 2583-049X
logo

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 5, 2022

Analysis of the brand building process based on CSR by Philip Morris in the World



Author(s): Tran Huu Ai, Nguyen Thi Mong Thu

Abstract:

This article based on a story of biggest tobacco company in the World will show how the brand of an enterprise dealing in a controversial product line regarding community and social benefits such as cigarettes compared with traditional product lines in this market.


Keywords: Brand Management, Philip Morris, Tobacco Industry

Pages: 559-567

Download Full Article: Click Here