E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Comparative analysis of customer service culture at Duong Minh English Center and VUS



Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Le Vuong Ngoc, Nguyen Anh Phuc

Abstract:

This study compares two different English centers that have been operating in Ho Chi Minh City Vietnam for a very long time. Their observed differences in term of customer approach and service culture could be a basis to develop multiple business strategies to compete with each other and with other current and potential competitors in a very tough and demanding market.


Keywords: English Center, Customer Service, International School, Service Culture

Pages: 422-428

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