International Journal of Advanced Multidisciplinary Research and Studies
Volume 1, Issue 1, 2021
Hung Hau Corporate business analysis using BCG matrix
Author(s): Boleslaw Rafal Kuc, Hoang Tien Nguyen, Stanislaw Borkowski
Hung Hau Group is a set of units in the education industry and seafood-related fields that is trying to build its image in the hearts of customers. However, the group is facing many challenges in the market, so it must build for itself a reasonable strategy to develop sustainably and become one of the leading names that many people are familiar with in the field of education as well as other areas that the corporation is targeting. This article comes with a help to its corporate business strategy assessment using BCG matrix as an analytical tool.
Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment
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