E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 1, Issue 1, 2021

Applying QSPM matrix for business strategy analysis: A case of Hung Hau Corporation

Author(s): Boleslaw Rafal Kuc, Hoang Tien Nguyen, Kazimierz Wackowski


The trade market increased, but the world economy still maintained a good growth momentum, the global financial market performed positively. The domestic economy continued to grow, many drastic solutions were taken, and the construction of an administrative the main creation and improvement of business investment environment continues to be implemented; Financial and policy solutions to promote equitization. The agricultural product processing industry ranks among the top 10 countries in the world and is a center of deep processing, logistics of global agricultural trade is parallel with that of the world. Agricultural restructuring, processing and mechanization must set goals and vision with specific solutions. In order for Vietnam to become a modern industrialized country by 2030, the processing industry must take advantage of comparative advantages, favorable opportunities, and promote the available potentials to have a great development. To clearly understand the opportunities and development of the company, we need to analyze Hung Hau holdings strategy using the QSPM matrix. The reason for choosing this topic and the subject of this research is because HungHau holdings is a large enterprise and strongly develops many business fields and subsidiaries that help the Vietnamese economy to grow gradually.

Keywords: Corporate Strategy, Matrix, Strategic Analysis, Business Environment

Pages: 22-28

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