International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 6, 2022
Analysis of activities for maintaining customer satisfaction at Vietcombank in Vietnam
Author(s): Nguyen Thi Thu Trang
A bank is a professional organization in the field of providing financial services to the public, through accepting deposits and channeling those deposits into direct or indirect lending activities. of capital markets. Accordingly, domestic banks will face stiff competition to keep their share in the market and provide products and services in the financial sector. In such a fiercely competitive environment, customers are the decisive factor in the existence and brand positioning of banks. The bank that wins the interest and loyalty of customers will stand and grow. Customer-oriented business strategy is becoming the most important strategy of banks. How to bring satisfaction to customers in the best way is always an issue that domestic commercial banks are trying to do regularly and continuously, in order to be able to promptly meet their needs. From there, we can serve customers better, making them always satisfied when using the bank's products and services.
Keywords: Customer Satisfaction, Bank, Vietcombank, Joint Stock Commercial Bank for Foreign Trade of Vietnam
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