International Journal of Advanced Multidisciplinary Research and Studies
Volume 2, Issue 6, 2022
Planning and organizing customer care activities at Vietnam International Bank
Author(s): Tran Huy Cuong
This article presents the organizational issues of customer care activities at VIB international bank in Vietnam. Compared with similar activities of other banks in the same segment, the article will provide recommendations and solutions to improve customer care and business results of this bank.
Keywords: Customer Care, VIB, Vietnam, CRM
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