E ISSN: 2583-049X

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Planning and organizing customer care activities at Vietnam International Bank

Author(s): Tran Huy Cuong


This article presents the organizational issues of customer care activities at VIB international bank in Vietnam. Compared with similar activities of other banks in the same segment, the article will provide recommendations and solutions to improve customer care and business results of this bank.

Keywords: Customer Care, VIB, Vietnam, CRM

Pages: 56-67

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