Factors Influencing Consumers’ Trust in Educational Products: A Specific Study of Student’s Online English Course Products in Vietnam

It becomes vital to do research on certain subjects to develop solutions that would win customers' trust for businesses. Based on 193 observational samples, the study's findings show that the Reference group has the greatest influence on trust (0.455), followed by course quality (0.365), and corporate reputation (0.227). Research helps to develop strategies that organizations can use to draw in customers and enhance the caliber of their offerings.