Current Status of Life Insurance Agency Channel of Sun Life Vietnam Insurance Company Limited

Life insurance agents are traditional life insurance product distribution channels and play an important role in the distribution channel system of insurance enterprises. The author used to document research methods, survey methods, statistical analysis methods, comparison, and contrast; Collected and analyzed the secondary data and primary data collected. Since then, the author has systematized the theoretical basis and current situation of life insurance product distribution channels through insurance agents of Sun Life Vietnam Insurance Company Limited; as a basis for proposing some recommendations to improve the operational efficiency of this traditional distribution channel.