Factors Affecting Tourism Promotion of Tien Giang and Vietnam During the Period of Digital Transformation

In 2023, the number of tourists to Tien Giang province will be 1,389 thousand, reaching 111.1% of the plan; including 420 thousand international visitors, reaching 168.1% of the plan. Revenue from accommodation, catering and travel activities is 7,464 billion VND, up 12.5% over the same period; Of which: revenue from accommodation and food services accounts for 97.6%, equivalent to 7283 billion VND (Giang, 2023) [2]. However, tourism promotion in Tien Giang (TG) still faces many challenges and limitations such as technological development; Digital Marketing; Customer interaction; Digital infrastructure…. Therefore, this article studies this situation and proposes solutions to improve Tien Giang tourism promotion activities in the digital transformation period.