Reward Management Culture as a Predictor of Job Attraction of Business Educators in Colleges of Education in Nigeria

The study investigates reward management culture as a predictor of job attraction of Business educators in Colleges of Education in Edo/ Delta States in Nigeria. The main purpose of the study was to ascertain the extent to which reward management culture correlate job attraction of Business educators in Colleges of Education in Edo and Delta States. Two research questions guided the study while a hypothesis was tested at 0.05 level of significance. A correlational survey research design was adopted for the study. The study population comprised 133 Business educators in the public Colleges of Education in Edo and Delta States. There was no sampling because the population was manageable; hence, a census. The instrument used for data collection was a structured questionnaire. The instrument was validated by three experts of measurement and evaluation all from the University of Benin, Benin City. The reliability of instrument was established using Cronbach alpha statistics that yielded total alpha value of 0.80. Pearson product moment correlation was used to analyzed both the research questions while Multiple Regression Analysis was used to test the null hypothesis at 0.05 level of significance. The results revealed that the correlation coefficient between job promotion culture and job attraction is positive and high. It also showed that the coefficient value obtained for recognition culture and job attraction indicates positive and high relationship. On testing the hypotheses, it was discovered there is a strong link between job promotion, recognition and business educators' job attraction in Edo and Delta States. This was an indicator that job promotion and recognition is a good predictors of business educators in College of Education in Edo/Delta States. On the outcome of the findings and conclusion, it was recommended among others, that Colleges of Education should ensure effective job promotion and recognition of business educators as this will help maintain their core competencies and also enhance job satisfaction and attraction of Business educators.