The Influence of Social Media on Tourist Destination in District 1 to Noveleta Senior High School Students

The basis of this study is to explore the impact of social media on the preferences and choices of Noveleta Senior High School students when it comes to tourist destinations in District 1. District 1 in Cavite has four places, and which have popular tourist destinations. First the Emilio Aguinaldo and Museum which is located in Kawit Cavite that have a historical site and museum showcasing the life and achievements of Emilio Aguinaldo, the first President of the Philippines, second is long beach which is located in Noveleta, perfect for relaxing and enjoying the sun, sand, and clear waters, third are Mount sea resort and Isla Bonita that are located in Rosario that offering comfortable accommodations, recreational facilities, and opportunities for fishing and kayaking, and lastly the Samonte Park which is located in Cavite City with well-maintained gardens, open spaces, and amenities for leisure activities and picnics. By examining their social media usage patterns, the study seeks to identify the extent to which social media influences their perceptions, decision-making processes, and overall travel behavior. According to (Lui et al., 2019) Investigates how social media is used by tourists and how it affects their choices of various travel components, including destination selection. Social media are interactive communication platform usually used for community-based inputs, content sharing, interaction and collaboration among people. Social media allows its subscriber the opportunity to meet new people, join groups that share their interests, build up professional networking and so on. The use of social media as an information source has been increasing rapidly. People seek information in social media to identify alternatives, evaluate and make the decision. (Paul et al., 2020).