Identification and Analysis of Value Stream Supply Chain: An Innovation in Tourism

Baturraden tourism is one of the famous tourist objects in Banyumas and is known as an interesting natural tourist destination to visit. Besides having beautiful scenery and cool air, it also has facilities and rides that are quite complete for visitors. In the Baturraden area, there are many interesting tourist objects that complement it, including the Pitu Shower, Telu Shower, campground, Kaloka Widya Mandala, Ceheng Waterfall, hot springs, Sunyi Lake, and Combong Valley Tour. Baturraden Botanical Garden is the 27th botanical garden in Indonesia and a means of conservation. Its existence is not only as a tourist spot, but also as a means of education for students. Activities related to tourism can provide an attraction for local and international tourists. This condition is not only carried out or driven by the government represented by the Tourism Office, but this industry must also be carried out in synergy between the government, academics, and the community who have interests in the tourism sector. Value chain management is an analytical method consisting of all providers of goods and services engaged in the provision of tourism products. Value chain transformation aims to identify as well as evaluate the stages of resource activities and strategies in increasing competitiveness sustainably.