Digital Transformation and Customers Satisfaction in the Banking Sector in Bayelsa State

The study looked at digital transformation and consumer satisfaction in the banking sector in Bayelsa State. Three research questions and one hypothesis directed the study. The researchers adopted a descriptive survey design. According to the 2006 census, the study's population was 1,704,515 people in Bayelsa State. An online questionnaire was used to collect data, and the number of persons who responded by filling out the questionnaire formed the sample of the study. Five hundred fifty-eight persons who filled the online questionnaire formed the study's sample size. Taro Yamane justified this, who recommended 400 samples from a population of 2,000,0000. The study's data was evaluated to determine the internal consistency of reliability, yielding Cronbach alpha values of 0.89 for Digital Transformation and 0.92 for Customer Satisfaction. The questionnaire was deemed credible based on the coefficient obtained. The mean and standard deviation were calculated using Statistical Product and Service Solutions (SPSS) version 23, and Pearson's product-moment correlation coefficient was used to evaluate the hypothesis at 0.05 significant levels. The data found that ATMs were the most often utilized banking e-channels, and those bank clients were delighted with their use of these channels. According to the study, customers had good opinions of the impact of digital transformation on the banking business. There is a significant association between digital transformation and customer satisfaction in Bayelsa State, Nigeria's banking sector. The researchers concluded that banks should continue to provide e-banking services and improve their services to customers.