E ISSN: 2583-049X
logo

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 3, 2022

The influence of consumerism on university students



Author(s): Teresa Alejandra Lopez Resendiz, Gilberto Mejia Salazar

Abstract:

Consumerism is a problem that affects young people, although it is not given so much relevance. Consuming products is really necessary, since it is important to eat, dress, wear shoes, among others; however, when this becomes excessive and unnecessary purchases are made regularly, we speak of consumerism that can affect both the person and society and the environment. Many times, companies influence this with their marketing strategies, since they study the psychology of the consumer, which has been done for a long time, to know the tastes and preferences of people and know how to offer and sell their product. Thus, the main objective is to know how the psychology of compulsive consumerism influences young people. Likewise, the phenomena will be evaluated through statistics, determining whether consumerism is actually a social problem. This can lead to excessive or unnecessary consumption by people. That is the importance of this topic, because people do not know that they have a problem of consumerism, and they believe that buying others is fine.


Keywords: Advertising, Consumerism, Marketing, Psychology, Society

Pages: 485-490

Download Full Article: Click Here