Analysis of process of real estate brand building in Hai Phong city and Can Tho city

Currently, real estate is being chosen by many investors as means to accumulate long-term assets. Up to this day, Asia - Pacific region has the largest project allocation up to 25%, followed by the Middle East & North Africa region (20%); Europe (17%); North America (only 15%) With good resistance to events and crises, and also being a long-term asset collection tool. during Covid-19, luxury real estate is expected to recover even as competition increases. The pandemic has made important changes and emphasized the importance of nature, open spaces, social distancing. All of which are being applied to luxury real estate. This real estate segment is benefiting from the latest shopping behaviours. This is always the number one investment choice of the super-rich. In Vietnam, there are real estate brands such as Grand Maria Saigon, The Grand HaNoi, etc. which are catching up with that trend. Branded real estates in Hai Phong and Can Tho be also under rapid development. This research work is to find answers to the question of how to build a real estate brand, especially in Hai Phong and Can Tho markets.