Analysis of resort real estate brand building in Phan Thiet City of Binh Thuan Province

In the period of the Covid19 pandemic, the branding of the tourism and real estate market is still ongoing in Phan Thiet as one of the markets with an important position and role in the Vietnam’s economy. The current economic situation and has a direct relationship with the financial and monetary markets, the construction market, the building materials market, the labor market, etc. This market will make an important contribution to the process of promoting socio-economic development in Vietnam and abroad towards sustainable development in line with industrialization and modernization of the country. Currently, many resort real estate projects are actively investing to speed up the construction, completion and pre-opening activities to welcome visitors in the near future. Especially they use a new distribution system, new global communication network in promoting and attracting international visitors back to Vietnam after the pandemic.