Performing business analysis for Dat Xanh real estate group using Hoffer matrix

From the beginning of 2020, when the covid-19 pandemic began to hit Vietnam strongly, causing people to panic, fear and lead to the awakening and exhaustion of the Vietnamese economy. And at the time when family members buy food to save money, then industries such as tourism, aviation, real estate, construction, etc. were severely stagnated, causing many businesses to go bankrupt. But despite facing numerous difficulties and challenges, while the legal policies have not been removed, the Covid-19 pandemic once again pushed the market into a difficult situation. But at the present time, Vietnam is controlling the disease very well in the country and if it continues to do so, when the epidemic is overcome, it will be a bright spot of epidemiological safety, economy and politics attracting foreigners. to invest, live and work, this will be a huge source of demand for the real estate market in the near future. It is likely that the real estate market will have strong bounces like the stock market in the last few trading sessions. Therefore, how to attract customers and their trust in the business is a problem that needs to be solved. In the current epidemic situation, this article will analyze the business for Dat Xanh real estate group by using Hoffer matrix to be able to find out the advantages and disadvantages of the business to come up with solutions to find solutions. Find customers and attract customers in the most optimal way.