Analysis of competitive strategies of HAGL's business units in the development stages of the real estate industry

In the open period of integration of the Vietnamese economy today. Especially when Vietnam has been participating in many regional and international free trade agreements such as WTO, TPP, APEC. In addition to promoting the development of the Vietnamese economy, the competition of Vietnamese companies and foreign enterprises is becoming more difficult and fiercer than ever. If any company does not have a suitable business concept and sustainable development strategy, of course, sooner or later, it will be eliminated from the market. Currently, many Vietnamese companies and enterprises often face many internal and external problems such as staff quality, production stages and company scale development, sourcing, customers, etc. competition and legal and political issues. Most of these companies' solution is that where the problem is, solve it there; when there is a problem, solve it then, but there is no effective planning and planning scientifically. Management systems are often weak in decentralizing problem solving and monitoring. From that situation, Vietnamese enterprises need to clearly define their business goals and strategies and choose the right direction to help Vietnamese enterprises compete with foreign enterprises effectively. With the role of the locomotive leading the entire company up, senior managers, especially the CEO, play a very important role in strategic management to help businesses plan strategic goals and rationally allocate resources to form a unified and sustainable whole, bringing the business ship to the set goal as soon as possible, in the best way.