Shoppee ecommerce human resource recruitment branding strategy

In recent years, business models globally continue to change significantly with the advent and strong development of e-commerce. This business model has made great contributions to economic growth in the context that the world is entering the 4.0 revolution. According to GlobalData's E-Commerce Analytics, Vietnam is considered as one of the fastest growing e-commerce markets in Southeast Asia with an average annual growth rate of about 18% and is expected to grow rapidly. The market size is likely to reach $26 billion by 2024. The explosive growth of e-commerce increases the need for quality human resources with expertise and understanding of e-commerce. death. Creating a fierce competition among famous brands in the field of e-commerce such as Shopee, TiKi, Lazada, Sendo makes e-commerce businesses understand clearly and focus on raising issues. Employer branding to attract good human resources.