Employer branding strategy of Novaland property developer in Vietnam

Established on September 18, 1992, until now, Novaland Group is the leading prestigious Real Estate Developer brand in the field of Real Estate Investment & Development in Vietnam. After a journey of more than century of establishment and development, Novaland currently owns a portfolio of more than 40 housing projects and land bank with various types of products being deployed and put into use such as apartments, villas, townhouses, commercial, office; along with many land funds with prime locations in Ho Chi Minh City, Dong Nai, and 05 resort real estate projects in some big cities. Since 2019, Novaland's vision has also changed in the direction of synchronous development and mutual support: "Novaland is a leading economic group in the fields of Real Estate - Finance - Creating Tourist Destination. Calendar – Development of Transport Infrastructure”. In the near future, Novaland will continue to strongly develop various types of real estate in addition to developing tourism and transport infrastructure to support the real estate segment. In the distant future, Novaland will expand its activities related to Finance such as: Financial investment, home loan activities, investment funds, trust funds. With a focused orientation, business strategy clear, stable land bank, solid financial structure, strict risk management, rule of law; Novaland always strives to make a lasting contribution to society. At the same time, with Novaland's Effective - Integrity - Professional people, in the next 5 years, Novaland will develop outstandingly and stably. Novaland always believes that with the Mission "Creating Community - Cultivating Joy", Novaland's success will definitely bring valuable products to society. And the community will see Novaland as a national brand reaching far beyond international standards, always actively contributing to the country's sustainable development.