E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 4, 2022

The process of employer branding of VinGroup in Vietnam



Author(s): Dinh Hoang Anh Tuan, Vo Khac Truong Thanh, Ho Quoc Duc

Abstract:

This article will show how Vietnamese giant corporations start the process of employer branding in their home market based on the example of VinGroup operating in diverse fields and industries in Vietnam both in time of pre- and post- Covid-19.


Keywords: Brand Management, Employer Branding, Vingroup, Vietnam

Pages: 835-844

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