VNPT’s strategy for building brand for staffing and recruitment process

Employer branding is perceived as the image of an organization as a 'great place to work' in the minds of current employees and external market stakeholders (active candidates and passive, partners, customers and other stakeholders). Therefore, the process of employer branding is also the process of building a unique and recognizable employer identity. Today, employer branding is seen as a strategic solution to attract and retain talented businesses in a competitive human resource market. Especially in Vietnam, when deeply integrating into the world economy, Vietnamese enterprises have to face great challenges in competing for human resources with foreign enterprises, multinational corporations. powerful country in finance, business and management experience. This article introduces the concepts of employer branding as well as examines the employer branding practices of some Vietnamese enterprises. Thereby, implications for employer branding solutions for Vietnamese businesses will also be discussed.