Vinamilk's employer branding strategy in the field of food industry

In the minds of current employees and potential candidates, the employer brand is an image of an organization as a “great place to work”. Therefore, to build a unique and recognizable employer identity, it is necessary to build a good employer brand. Today, in a competitive human resource market to attract and retain talented people, employer branding is seen as a strategic solution for businesses. Especially in Vietnam, there is a trend of globalization, which leads Vietnamese enterprises to face great challenges in fierce competition with domestic enterprises, foreign enterprises and multinational corporations. Strong experience in business, finance and management. Recognizing the importance of an employer branding strategy to the economy in general and to businesses in particular, this essay will research on "Employee branding strategy" for the case of Vinamilk.