E ISSN: 2583-049X
logo

International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 5, 2022

VinaTaba brand management process in Vietnam



Author(s): Tran Huu Ai, Dinh Nguyet Bich, Nguyen Anh Phuc, Nguyen Le Vuong Ngoc

Abstract:

This article based on a story of biggest tobacco company in Vietnam will show how the brand of an enterprise dealing in a controversial product line regarding community and social benefits such as cigarettes compared with traditional product lines in this market.


Keywords: Brand Management, Vinataba, Vietnam

Pages: 458-465

Download Full Article: Click Here