Heineken CSR based World's Brand Building Strategy

When it comes to beer, each of us has our own choice of a certain brand, but most people think of the first thing that comes to mind is Heineken brand beer. Heineken is a very famous enterprise for its beer, which was born and raised in the Netherlands. The beer brand has satisfied all domestic and foreign customers. If our brand is well known and interested by many people and can compete with countless famous brands on the market today, let's learn and analyze 'heineken's cfr-based branding process on in the world' In the journey of business development, there are many factors to create success. Today, business activities of enterprises not only stop in the country but they have reached out to the whole world, multinational corporations play an important role in the global economy, they do not have any There is no formula for success, but the most core factor for them to penetrate the market is the brand. In addition, to be able to survive for a long time with a high position, businesses also have to create a reputable brand in the hearts of consumers and understand how the social responsibility of that business can contribute to society. in general and businesses in particular. In order to gain trust as well as the trust in choosing products and brands from customers, each business needs to build for themselves many strategies as well as advertise their brands about their products that are really different. Compared with many other businesses, typical examples are: When it comes to beer, each of us has our own choice of a certain brand such as budweiser beer, sapporo beer, corona beer mostly Everyone has a sympathetic look as well as the first thought that comes to mind is beer of the Heineken brand. Heineken is a very famous enterprise for its beer that was born and raised in the Netherlands, a beer brand that has satisfied all domestic and foreign customers, one of the other values that Heineken possesses. expressed is the desire to learn new experiences, open-minded confidence, competence and style that contribute to positioning and distinguishing Heineken from other brands in the market. Heineken is also the only major brand that is ranked as a global brand in line with cocacola So how does Heineken make its brand known and interested by many people can compete with countless people? Some of today's famous brands, let's find out and analyze "Heineken's CSR-based branding process around the world".