Comparative analysis of customer service culture at Tu Du Hospital and Mekong Maternity Hospital

A culture of customer service is the cornerstone of business success in all sectors of a service-based market economy. This article analyzes the differences and similarities between the specific customer service culture of the two most popular maternity hospitals in the South of Vietnam: Tu Du Hospital and Mekong Maternity Hospital. From the research results received, the authors make some recommendations and solutions to enhance service quality in order to improve the business efficiency of maternity hospital in particular and other business entitites in the Vietnam health services industry in general.