E ISSN: 2583-049X
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International Journal of Advanced Multidisciplinary Research and Studies

Volume 2, Issue 6, 2022

Brand Valuation of Lien Viet Post Bank in the Period of 2018 – 2019



Author(s): Dinh Ba Hung Anh

Abstract:

The content of the article presents the application of the Interbrand model to valuating for Lien Viet Post Bank. Brand valuation that takes into account the brand value in the customer's mind as well as considers other intangible factors such as the level of risk is considered a new point in brand valuation. The results of the article present the brand value of Lien Viet Post Bank in the period of 2018 - 2019 along with recommendations to improve the value of Lien Viet Post Bank.


Keywords: Brand valuation, Lien Viet Post Bank, Interbrand, Brand value

Pages: 1153-1156

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