Analyzing the Major Impacts of Deploying AI Technology in Business Marketing Strategy

Artificial Intelligence (AI) is one of the modern digital technologies extensively used in many applications due to its innovativeness and intelligence. Specifically, it gained significant attention in many industrial sectors such as e-commerce, online-retailing, transportation, clothing-textile, financial, etc. The main purpose of this work is to analyze the major impacts of deploying AI technology in the organizations’ marketing strategy. Typically, the AI can restructure the existing business operations and strategies for improving the organization growth and development. Also, it provides an intelligent business solution to the marketing team for enhancing customer satisfaction and profit earning. Moreover, it offers various help assistance to the marketing team for analyzing and understanding the actual requirements of the customers. Then, it enables the reliable and trusted communication between the organization and customers for fulfilling their needs. In addition to that, this work investigates the different types of AI applications used for organization development and growth. During evaluation, the statistical analysis report of AI based marketing strategies deployed in the different types of organizational industries are analyzed and validated. Based on this analysis, it is observed that the deployment of AI technology is one of the suitable options for improving the marketing strategies and growth of organizations.

Summary Statement of Contribution

The study evaluated the impacts of deploying AI technology in business marketing strategy to give a perspective to the correlation between consumer and technology which can be used wisely by the marketing team and academically can be further studied. It also helps to understand how digital technology will evolve in future to achieve the optimization by using the AI significantly. It will help understand the consumer better and hence the logical use of the technology.