Comparative Analysis of Market and Product Development Potential of Apple and Samsung

Apple and Samsung are the two "kings" in the smartphone market, and the competition between Apple and Samsung is quite large. If you closely follow the mobile device market in recent years, it is clear that Apple and Samsung are facing each other on all fronts. However, these two companies have also sought to work together. Apple is Samsung's biggest accessory customer, ordering Samsung to manufacture its screens and chips. Their legal battle has not affected either party's revenue or financial results. The race over losing the competition for the top position between Samsung and Apple is a long and parallel battle because each company has its own special points, competing in every market detail that customers care about accompanied by a binding therein. The article mentions the potential for market and product development of Apple and Samsung, the current situation of the market and the potential for product development of Apple and Samsung, and proposes some solutions to both Apple and Samsung brands. can be referenced in the process of developing their markets and products.