Digital marketing strategy of Dien May Xanh supermarket

The development trend of technology has made Digital Marketing an indispensable part for most businesses. However, when learning about definitions and concepts related to this field, there are many results returned with many different opinions and concepts, making it difficult for us to recognize and approach these concepts. most accurate and relevant information. According to Philips Kotler: “Digital Marketing, or electronic marketing, is the process of planning the product, price, distribution, and promotion of products, services and ideas to meet the needs of organizations and individuals. According to Joel Reedy: “Digital Marketing: includes all activities to satisfy the needs and wants of customers through the internet and other media. In general, what is Digital Marketing, can be understood as marketing activities and information exchange, brand promotion through Internet and digital platforms. In the era of social media marketing boom like today, owning unique marketing campaigns that have good virility and stimulate consumers to interact (like, comment) is the desire of every marketer. 2017 can be said to be a year of great success for Dien May Xanh, a series of clips about green people were born following the great success of the first viral clip released in November 2016. Recently, the sharing About the Marketing Strategy of Dien May Xanh which is considered very successful in 2017 was revealed by Mr. Chau Chan Quyen - Creative Director of Dien May Xanh TVCs. This is also an inspiration as well as a case study worth learning in the media advertising industry. At that time, Dien May Xanh stores had covered the whole country, surpassing all other stores, so the Marketing department's task was to increase brand awareness. And the main goal is to help customers think of "Green Dien May" when they are intending to buy electronics. It can be said that this brief is very unique, when in the past, advertisements always crammed product benefits in, and Dien May Xanh just let people know that they sell electronics, no need to say good things, good service.