Strategy of VIN University to attract talent in the northern market of Vietnam

The development of society depends on many factors, these factors have complex interrelationships, but the human factor always emerges as the leading factor. One of the main channels to create high-quality human resources, serving the construction and development of the country, is universities. Most universities in Vietnam today focus on the main task of Education - Training to equip students with knowledge, without paying much attention to the brand factor. Because there is a traditional view that the university environment is an academic environment, so the business factor should not be emphasized. However, this view is gradually being shaken in the current competitive trend among universities, especially in the era when the industrial revolution 4.0 is bringing great changes. Because education is also a type of "service". Any type of service requires marketing and image promotion efforts. Besides the quality factor being placed on top, the image marketing factor is increasingly being valued. Attracting good students, building brands and names is the vital task of universities in Vietnam today, in the context that schools are developing according to the self-enrollment route, as well as self-financing. main. Currently, in order to compete and attract excellent seeds, universities have added many training and treatment policies for talented people, typically VinUni has spent 3,000 billion just for education. talent scholarship. But the problem is how to make those compensation policies widely advertised and bring the greatest effect to talents is still a difficult problem. In this topic, on the basis of research and analysis as well as proposing some solutions for the talent attraction strategy for Vin University, besides, it is also related to a number of universities that have policies to attract talents. effective wealth.