Digital marketing strategy of Vietnamese electronics supermarkets: The case of Dien May Xanh

With a new approach completely different from traditional marketing methods, Digital Marketing has helped businesses reach potential customers faster, more widely and more accurately than ever before. In addition, the budget and costs for Digital Marketing are very flexible, marketers can adjust and allocate for each stage of the marketing campaign. Digital Marketing is easy access to the potential customer market of products and services. Customers can not only find out information about the business, but they can also learn about images, materials, prices and services. Digital Marketing is a form of marketing that can reach customers anytime, anywhere. Compared to other traditional methods from the past to now, Digital Marketing Services have a much lower cost. Because the business does not lose any costs during the rental or maintenance process. With the traditional method of advertising commonly used products and services such as through television, signs, newspapers and magazines, of course, the cost of the service is a very large number, of course. From the Digital Marketing tool, you can easily assess the exact parameters of customer interest when accessing your ads. The measurement tools also measure the direction of users such as from what source they access your website. The Internet grows at a rapid rate, so from the start to the end of the campaign. Digital marketing you can track performance through statistics.