Acquire and Achieve Motivation, Bond, and Belong to the Motivation of Employees in Securities Firms

The main objective of this study was to identify, evaluate, and measure the attributes of acquiring and achieving motivation, bonding, and belonging to the motivation of employees in securities firms through qualitative and quantitative research methods. The study was based on a field survey using a semi-structured questionnaire on a sample of 122 employees who worked for securities firms. The period was from October 2022 to March 2023. By using statistical analytical tools, i.e., descriptive statistics, Cronbach’s alpha analysis, and an independent t-test, the study has identified and measured eleven attributes of motivation: acquire and achieve motivation, bond, and belong to the motivation of employees in securities firms. There is not, statistically, a significant difference in the level of acquisition and achievement of motivation, bonding, and belonging in the motivation of employees in securities firms of these different genders and ages. Based on the findings, some recommendations are given for securities firms to improve the motivation and quality of their human resources.