Corporate Culture at Construction Firms in Hanoi

In recent years, corporate culture has attracted more and more attention from firms and researchers. The issue of corporate culture has been mentioned as a criterion when discussing businesses. Construction firms in Hanoi have been interested in building their corporate culture; even many firms do not regret hiring consultants to plan corporate culture for their businesses. This study examines the corporate culture of construction firms in Hanoi. Corporate culture is measured by nine components, including power distance, institutional collectivism, in-group collectivism, uncertainty avoidance, assertiveness, future orientation, performance orientation, human orientation, and gender egalitarianism. Data was collected through survey questionnaires sent to 150 employees working at construction firms in Hanoi. Quantitative research methods are applied to evaluate corporate culture. The results show that corporate culture (including its nine components) is highly appreciated. There was no difference in the assessment of corporate culture between men and women or between respondents with different working seniority. Based on the research results, some issues related to the building and development of corporate culture in construction firms in Hanoi are recommended for the following years.